The interesting thing about place branding or destination branding is that it has its own model and the brand strategy is explained according to the specified model.
Free zones in the world are a specific part or features and facilities of transportation and other commercial facilities, but in the case of a number of free zones in Iran, including the Maku Free Zone, this is quite the opposite, ie several cities together create a free zone. In the case of this region, the cities of Maku, Poldasht, and Shut were placed under the supervision of the Maku Free Zone Organization according to a parliamentary resolution with a specific scope.
This project, like other projects, was composed of different sections, but with the difference that it was the first free zone that decided to carry out a branding program in 2018, and in terms of research, a qualitative and quantitative section was needed. Also, the strategy of the region was designed according to the destination branding model and then the elements of visual identity were redesigned. Finally, the Maku brand awareness campaign was developed.
